Sunday, July 24, 2011

What is Google+ is really about?

Everybody talks about Google+ this days. I've read an article in with G+ intentions analysis and must admit that they sound reasonable. The main idea that the  purpose of Google is to fill the market of casual applications, that everybody uses, plus spread it to mobile devices and also add social part to sharing, more precise focusing, etc., so the main competior is Microsoft (+Facesbook for social)What G+ really about (pst!!! it's not social)

Facebook Marketing Book

Thursday, July 21, 2011

Free-to-play games marketing

Today I have found interesting talk by ICO Partners Julien Wera at gamasutra.  Wera speaks about marketing approaches that should be used by free-to-play games developers. I'm absolutely agree with every single point.

"With free-to-play online, most of the time you don’t have the visibility provided by game stores. You have to compensate for this with large amounts of marketing.”

Wera urged developers to use metrics to better understand the players best-suited to their game. "Digital distribution allows for data collection that gives you a lot more control over the user acquisition process," he stated.