Friday, July 29, 2011
Sunday, July 24, 2011
What is Google+ is really about?
Everybody talks about Google+ this days. I've read an article in wired.com with G+ intentions analysis and must admit that they sound reasonable. The main idea that the purpose of Google is to fill the market of casual applications, that everybody uses, plus spread it to mobile devices and also add social part to sharing, more precise focusing, etc., so the main competior is Microsoft (+Facesbook for social)What G+ really about (pst!!! it's not social)
View more presentations from fttechfounder
Thursday, July 21, 2011
Free-to-play games marketing
Today I have found interesting talk by ICO Partners Julien Wera at gamasutra. Wera speaks about marketing approaches that should be used by free-to-play games developers. I'm absolutely agree with every single point.
"With free-to-play online, most of the time you don’t have the visibility provided by game stores. You have to compensate for this with large amounts of marketing.”
Wera urged developers to use metrics to better understand the players best-suited to their game. "Digital distribution allows for data collection that gives you a lot more control over the user acquisition process," he stated.
"With free-to-play online, most of the time you don’t have the visibility provided by game stores. You have to compensate for this with large amounts of marketing.”
Wera urged developers to use metrics to better understand the players best-suited to their game. "Digital distribution allows for data collection that gives you a lot more control over the user acquisition process," he stated.
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